By Susan Bregman (Ed.), Kari Edison Watkins (Ed.)
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Extra resources for Best Practices for Transportation Agency Use of Social Media
Example text
You wouldn’t believe how many news trucks were parked in front of that little girl’s house when we brought her bear back to her. So there’s a few where you know it’s a good enough story that it’s going to go somewhere. But yeah, sometimes you get lucky, but you have to make the most of it. How do you handle online criticism? We get several different types of criticism. There’s the one guy who’s not happy no matter what we do. He bases all of his attitudes and behaviors on what media articles come out about us, however true or not, and sometimes you just can’t dig yourself out of that.
Bike share membership overnight. Transportation Nation. http://transportationnation. org/2011/04/22/online-coupon-aides-in-d-cbikeshares-dramatic-ascent/ (accessed April 23, 2011). SilkRoad. 2012. Social Media & Workplace Collaboration: 2012 Latest Practices, Key Findings, Hot Topics. gov/2012/09/tsa-week-in-review-6-lbs-of-black. html) Trend Micro. 2010. Corporate End User Study: Global Rise in Workplace Social Networking. July 12. s = 23 (accessed March 31, 2011). Twitter, Huey P. com/hueypbridge/status/ 298892033316245504) Williams, A.
We started providing real-time personal updates and people started responding back to us and our follower count jumped considerably. After that we completely reevaluated our use of it and instead of deciding the direction, we crowdsourced the audience and asked them what they thought we should do with the account. ” Since then we’ve had a major storm event each year for the past 4–5 years, which has grown our Twitter account exponentially as people hunt and search for real-time information via Twitter.