By Dr. Wilhelm J. Meester (auth.)
In this publication, locational personal tastes of businesses within the Netherlands and Germany are studied from a behavioural perspective. said personal tastes of marketers in every one kingdom are tested, utilizing numerous varieties of statistical research. The effect of either enterprise and position features is analysed. specific awareness is given to the relation among distance and score. different subject matters pointed out are alterations within the score styles in time, the relation of locational personal tastes with different sorts of spatial personal tastes and with locational behaviour. the result of the analyses will be considered as suitable to behavioural conception in addition to to the perform of presidency policies.
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Additional info for Locational Preferences of Entrepreneurs: Stated Preferences in The Netherlands and Germany
Sample text
In view of the similarities between the surveys in question, it seems appropriate to treat them jointly, both in terms of the method used and the results obtained. With respect to the method used, that joint treatment of the series is given in this chapter, while the results are treated jointly in the chapters that follow. 2. 3 treats the response to the surveys and the issue of representativeness. 4. 2 Methodology When designing the surveys that were to be used to chart the locational preferences of the entrepreneurs, we took into account the experience that had been gained in the exemplary studies mentioned in Chapter 3.
It should be noted, though, that to some extent the investigator had pre-programmed this outcome into his questionnaire. The factor of the residential environment was extensively brought to the respondents' attention by way of the many detailed questions on this point. This does not detract from the importance of the research conducted by Monheim, though . One strength of the study is that it explicitly highlights the so-called irrational considerations that could playa role in the choice of a location.
For several other authors, the accent lies on the methodological aspects of the study of residential preferences. Preston and Taylor (1981) and Anderson (1989), for example, applied the personal construct theory to residential preferences, while Longley and Wrigley (1984) worked on problems of scale and measurement. Plane (1984) and Fotheringham and Pitts (1995) devoted their efforts to the distance aspect of residential preferences (distance decay and gravity models). Ellis and Odland (1992) conducted a modeling analysis of the influence of personal characteristics on residential preferences.