By Mike Luck, Rob Pocock, Mike Tricker
The shift to controlled markets has intended that while planners and dealers of wellbeing and fitness and social providers search info on wishes, managers who offer those providers search info on functionality and reaction. industry study contributes to either. this article is a complete and rigorous advent to the relevance, making plans and administration of industry learn within the components of well-being and social care that experience constructed in Britain and so much different industrialised international locations. It positive factors: * a proof of the way controlled markets give you the context for marketplace study * a finished advisor to selecting the fitting survey strategy * ideas for commissioning, tracking and enforcing effects * sensible recommendation on generating profitable pupil initiatives * a comparative overseas viewpoint. meant for managers and scholars of public area administration and advertising and marketing, this extraordinary booklet comprises guideline on learn tools, functional recommendation for managers and pros on find out how to fee, video display and enforce the result of industry study, and a very good number of case reports.
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Extra resources for Market Research in Health and Social Care
Example text
For the purposes of our consideration of the role of market research, we have focused our discussion on to five fundamental themes within this agenda: • primary care development and the creation of Primary Care Groups as the fundamental basic unit for planning and delivering primary health and social care, covering Market research in health and social care 24 populations of around 100,000 • a mainstream commitment to a ‘public health’ approach to health and illness—with actions to tackle poverty and physical, social and economic deprivation lying at the heart of the measures needed to improve the nation’s ill health • a recognition that health and social care management requires a genuinely inter-agency approach, with no one agency able to act effectively on its own (see Chapter 11 for a market research application in this setting) • measures to address health inequalities being the primary mechanism for improving the overall level of public health (meaning therefore that the health of the least healthy has to rise faster than the healthier), expressed in the Health Improvement Programme • the creation of a number of tools and techniques to deliver the strategy, such as Healthy Living Centres (see Chapter 12 for a market research application in this setting); the focusing of activities in key settings (schools for children, workplaces for adults and neighbourhoods particularly for the elderly); and the use of the ‘Best Value’ concept as a basis for determining contracted services.
G. Gray, 1989; Hope, 1992). These will vary between health and social care organizations, however, critical considerations will include determining: • the detail of the tendering process in the context of the organization’s standing financial instructions (SFIs) • the criteria against which tenders will be judged • who within the organization is to make the selection decision, and isolating and dealing with any actual or potential conflicts of interest • whether and if so, how, contractors make any presentations or are interviewed as part of the decision-making process and, finally • the time-scale of the selection process and the manner in which the decision is to be conveyed to prospective providers.
1997), the threat it implied did act as a spur to improve efficiency. Change of this type does not take place in a vacuum. The post-war ‘baby boomers’ were emerging as an increasingly vocal, economically and politically active group who sought from health and social care services the range, quality and choice they experience on holiday or in the purchase of a car. g. Department of Health, 1996b; Cabinet Office, 1998b). Citizens, however, whilst increasing the value and reliance they placed upon such services, were not inclined to protect them from the ‘discipline’ of the internal market nor to accept higher levels of taxation.