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By Marta Peris-Ortiz, María de la Cruz Del Río Rama, Carlos Rueda-Armengot
The objective of this booklet is to teach how wine tourism can be utilized as a version for sustainable fiscal improvement, riding financial progress and social improvement in a few destinations. it is going to discover the interplay among tourism and viticulture in wine tourism locations, whereas additionally explaining many of the repercussions of those actions. This ebook covers a variety of themes together with local improvement, environmental administration, sustainable viticulture, caliber administration in wineries and wine tourism routes between others.
Wine tourism, which mixes very important but detailed financial actions (i.e., tourism and viticulture), has lately emerged as a brand new tourism product pushed by way of travelers’ look for new reviews and wineries’ have to diversify their companies and search new profit streams to spice up revenues. This new kind of tourism, which usually happens in rural parts and which mixes wine construction with vacationer actions, is changing into vital for such areas via supplying a complementary source of revenue resource. It offers a version for sustainable fiscal improvement for those areas, which for varied purposes may perhaps differently fight to strengthen.
Featuring circumstances and company implications from quite a few destinations, this booklet presents a massive resource of knowledge—both theoretical and practical—suitable to teachers, students, researchers, and practitioners within the tourism region and the wine undefined.
Read Online or Download Wine and Tourism: A Strategic Segment for Sustainable Economic Development PDF
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Additional info for Wine and Tourism: A Strategic Segment for Sustainable Economic Development
Sample text
Wine production is the result of arduous tasks performed on farms or estates aware from the public glare. Tourism requires sensitivity, openness and an understanding of visitors’ motivations and needs (Correia and Brito 2014). As an example, Charters and Menival (2011) found that the nearly 5,000 small producers who sell wine at their cellar doors in the Champagne region do not believe they are involved in wine tourism, while the large wineries that are increasingly visited by tourists view wine tourism as irrelevant to their marketing strategy (Mitchell et al.
Brito 30 new tourism segments that go to wine-producing regions and, among other things, allow for the association of cultural, historical and gastronomic traditions. Jones et al. (2013) identify nine critical success factors that have shaped and continue to shape Napa Valley as a wine tourism destination: product, lifestyle, embracing tourism, branding, land protection, entrepreneurs/individuals, partnerships, community involvement and support. Most of this critical success factors are not directly related to the wine industry but to the touristic (and economic) development of the region as a whole.
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