By Paul Thewlis
This functional advisor will aid you make your online business web publication assorted from the gang and tasty for your audience through enforcing the gains of WordPress. This booklet is for present clients of the WordPress platform who are looking to get the main out of WordPress to regulate business/professional blogs; it isn't an advent to WordPress and doesn't disguise fundamentals equivalent to install or developing posts and pages, configuring web publication settings, and so forth. Readers are anticipated to have a WordPress web publication or to be within the complex levels of making plans one. The publication is geared toward managers of business/professional blogs, which greatly fall into 4 different types: specialist professional Blogs – owned via people who web publication of their strong point to extend their own publicity and status. company Blogs – owned via businesses that web publication to arrive shoppers and inspire nearer relationships, revenues, and referrals. on-line information assets / Magazines – blogs that offer content material on specific subject matters, funded by way of advertisements. crusade Blogs – not-for-profit blogs run by way of charities or "causes", designed to advertise rules or inspire definite behaviors. Non-business bloggers also will locate the e-book beneficial in the event that they are looking to take their WordPress talents past the fundamentals.
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Extra info for WordPress for Business Bloggers: Promote and grow your WordPress blog with advanced plug-ins, analytics, advertising, and SEO
Example text
By default, this is the structure that WordPress provides. It is possible to set a static page as your blog's front page, but, in the vast majority of cases, I wouldn't recommend it. So when considering the architecture of a blog, unlike other types of website, we don't have to worry too much about a complex navigation structure. There is a convention that we can follow. Yes, we may want to add some extra static pages, but probably only a few of these. What we are most concerned with in blog design is not a complicated navigation structure and how all the pages link together, but how the actual blog page should look and feel.
A blog is also an invaluable tool for crisis management, as it enables you to provide instant updates about any negative situation you may find yourself in. Blogs allow you to control your corporate reputation. [ 16 ] Chapter 1 Digg's blog has a strong PR-focus. It provides plenty of good-news stories, such as awards the company has picked up and enhancements to its service. It also uses it to respond quickly to any potentially damaging feedback it has received about its service. The blog also gives a good sense of the company's ethos and outlook, which is useful in managing its brand and reputation.
Make a list of all the strategic goals you can think of for your blog. For ChilliGuru, this will include things such as: • • • • • • • Promoting TV appearances Selling more books Announcing speaking events Getting more speaking engagements Selling chili sauces Building a brand Getting freelance writing work And the list continues… [ 32 ] Chapter 2 The following figure is a 'Mind Map' showing all the strategic goals that ChilliGuru would like to achieve. The Blog Plan Now that we have our strategic goals, it's time to think about how they can be realized.